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SAAS Corner
  • bedirhan04

Leads and Contacts !


Leads: Steps That Reflect Potential

Leads are potential customers who have not yet become customers, and at this stage they are people who have contacted your business, looked at your products or services, but have not yet made a purchase.

Leads represent an opportunity for your business. You can develop strategies to reach them with more information, understand their needs, and guide the process of converting them into customers by providing the right content at the right time.


Contacts: Relationship Building Steps

Contacts are customers who already have a relationship with your company or are in the buying process.

At this stage, you are interacting with them and their information is stored in your customer relationship management (CRM) system.

Contacts are more tangible and engaged customers. You can build a special relationship with them, better understand their needs, and increase their satisfaction by providing personalized service.


Why is it important?

Leads and contacts management plays a critical role in determining your marketing strategies. Managing leads correctly, converting them into customers and then moving that relationship to contacts is important for your business growth.


How to manage leads to contacts ?

Here is step by step...


Capture and qualify leads: Capture leads through multiple channels, such as forms, social media, or events. Qualify these leads based on criteria such as interest level, budget, or timeline.


Centralized database: Store leads in a centralized customer relationship management (CRM) system.


Lead scoring: Implement lead scoring methods to prioritize leads based on their level of engagement and readiness to buy. This helps you allocate resources more efficiently.

Personalized Interaction: People need personalized attention. Tailor your interactions by understanding their preferences, purchase history, and interactions to ensure a positive customer experience.


Continuous relationship building: Contacts must be nurtured to become loyal customers. Maintain communication, provide support, and ask for feedback to improve their experience.


Feedback Loop: Continuously evaluate your lead-to-contact conversion process. Analyze data, gather feedback, and refine strategies for better results.


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