If you sell mid- to high-end products, you should use cold emails to generate quick wins.
At SAAS Corner, we believe that cold emails are the best lead generation tactic for technology companies.
Cold emails allow you to talk to decision makers without long, complicated funnels and thousands of dollars spent on advertising. We also love cold emails because they're great for selling "uninteresting" products directly to the audience that needs them.
With cold emails
Filter to nurture leads
Have the flexibility to target specific people within an industry
Dodge the competition to get the attention of decision makers
State why your product is different and how it can alleviate the unique challenges of potential customers
Cold emails do not turn off B2B buyers, contrary to popular belief.
In Sopro's The State of Prospecting report, 77% of B2B buyers say they prefer email communication. This means that with the right optimization, you can get good open and response rates in your cold emails.
Conduct A/B testing
A/B testing provides insights that allow you to optimize your cold email outreach for maximum conversion. We recommend A/B testing elements such as subject line, email body, name, and email send time.
LinkedIn Outreach
Most technology companies' audiences use this social network. According to LinkedIn, their platform has over 65 million users who are decision makers. To reach them, we recommend combining LinkedIn with cold email outreach to build connections with prospects.
Once prospective buyers find you easy to connect with, you've made yourself more approachable as a seller. How did you do that?
You've put a face to the cold (or now warm) emails you send. This helps increase your email open rates and strengthen your relationships with leads.
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