What's Sales Development Representative?

A Sales Development Representative (SDR) is a professional responsible for generating new sales leads and setting up initial sales meetings for the account executives or sales team. The primary goal of an SDR is to identify and qualify potential customers who have shown interest in a product or service and schedule a meeting for a salesperson to convert them into paying customers.

SDRs typically work in the early stages of the sales process and are responsible for initiating and nurturing relationships with prospective clients through various channels, including phone, email, social media, and other communication platforms. They research potential leads, identify decision-makers, and create targeted messaging to engage potential customers and generate interest in a product or service.

SDRs must have excellent communication and interpersonal skills, be able to work independently and be proficient in using various sales and marketing tools to track and manage leads. They play a critical role in the success of a sales team by ensuring a steady stream of qualified leads, which can eventually turn into revenue for the company.