Writing a meeting request email

 At SAAS Corner, we specialize in facilitating meetings between our clients and VPs, directors, and other C-level executives.

Having arranged hundreds of successful meetings for our clients, we are pleased to share some tips with you.

Below are best practices that will make your appointment scheduling email engaging and enjoyable as well as encourage readers to complete the desired action.

So you've got your hands on the emails of the C-suite decision-makers at the company you want to sign as a client. You want to present your product and showcase your experience, personality and expertise.

The best way to do that is to schedule a meeting. 

But busy professionals often only give you one shot before they send you to spam. 

You need an email that immediately captures their interest. So how do you craft a letter that stands out, clearly communicates your value, and is easy to respond to?

How to Write the Perfect

A great business meeting request email consists of several perfectly executed elements: 

A subject line that doesn't look salesy and positively impacts open rates

Concise body copy, without waffle or spam, that connects and provides business value

An invitation that sets clear expectations for meeting details and doesn't require extra planning

Simple, skimmable structure that is easy for a busy person to read and respond to

How to create a great subject line for your email

A great subject line is an essential part of your email. After all, if it doesn't grab the reader's attention, they won't bother reading the rest of the email.

So how do you write a killer subject line that makes your email stand out? Here are a few tips:

• Keep it short. The subject line should be no more than 9 words, but ideally 3 to 5. 

• Be sincere. C-suite executives have no time for vague references and are less susceptible to clickbait. Just say what you want to say.

• Make sure it's relevant. If the headline is irrelevant to the rest of the email, you risk confusing or frustrating the reader.

  
  

  Now your email with your meeting request is ready to go!